The Power of MVA: Minimal Viable Action for SaaS Founders

Ask any SaaS founder what makes the journey hard and you will usually hear the same answers: growth is slow, customers are demanding, and the market is noisy.

But the truth is, the hardest part is not the market. It is life.

Bills, health, family, relationships. The older you get, the more obligations pile up. And while your responsibilities increase, your time and energy shrink. The dream of spending every day fully focused on your product is just that: a dream.

Most founders respond by sacrificing something else. They stop exercising, see friends less, or neglect family time. I fell into that trap myself recently. I was “all in” on the growth of our product but it felt like I was hitting a wall. Personally, I was running on empty.

That is when I realized I needed a different system. Not one built on endless hustle, but one built on minimum consistency.

What is MVA?

MVA stands for Minimal Viable Action.

Think of it as the smallest repeatable set of tasks that, if done every day, will keep your SaaS moving forward. Not exponential leaps, not big breakthroughs, just steady, compounding growth.

The beauty of MVA is its simplicity. You do not need a productivity app, a 5AM routine, or a perfect schedule. You just need a list you can stick to. Finish the list and you are done.

That is it.

My Current MVA for Shadow

Here is what my daily MVA looks like right now:

• Post on LinkedIn (I batch the week’s content in one sitting)
• Reply to all LinkedIn messages and comments
• Publish one Reddit post, add long-tail SEO comments
• Comment on Reddit threads to build Karma
• Repurpose Reddit and LinkedIn posts for X
• Add SEO-focused comments on LinkedIn

If I complete this list, I know Shadow is still growing, customers are still hearing from me, and the brand is showing up where it matters. Everything else is optional.

Why It Works

The MVA works because it removes guilt.

Founders burn out not just from the workload, but from the nagging voice in their head saying they did not do enough. With MVA, that voice goes quiet. I know I have done the actions that actually move the needle.

It also forces focus. When you only have a handful of tasks, you pick the ones with the highest return. For me, that is distribution through LinkedIn, Reddit, and X, customer touchpoints, and SEO. If those bases are covered, the SaaS keeps moving.

And the best part? The bar is low enough that almost anyone can commit. Whether you are a solo founder or a team of 10, or someone juggling a full-time job, you can carve out time for an MVA.

The Optional Upside

Once my MVA is complete, I am free.

Some days I use the extra hours to dive deep into strategy, or product testing. Other days, I shut the laptop and go outside. Either way, I know the foundation is already in place.

For the truly bad days, the ones where motivation is nonexistent, I even have a lighter “MVA 2” list. A fallback system that still triggers growth with even less effort. I will share that one soon.

The Takeaway

If you are building a SaaS, stop chasing the fantasy of distraction-free seasons and 12-hour deep work days. They rarely exist.

Instead, build your Minimal Viable Action list. A short, non-negotiable routine that guarantees forward motion, no matter how messy life gets.

It will not make headlines. It will not feel glamorous. But it will work at scale.

And in startups, consistency beats intensity almost every time.

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